There are 7cs of marketing in the Digital Era
Content – It’s here we’d like to point out that ‘content’ takes on many different forms in the digital space, namely; information on web pages, video, documents, images, and conversations (on blogs, forums, and social media platforms).
- Major ingredient for media
- An asset to the organization
Community – Community is you can share your thought openly. In socially active to interact with you friends and business purpose. Because people are the biggest power in any Community.
- Sharing the content openly
- Socially Active
- People are the biggest power
Context – Context marketing is the practice of knowing your audience so well that you know what knowledge, products or services will be incredibly valuable to them.
- Referred on certain place and time
- Proper timing is a must
- A part to a certain journey
Change – In Digital Era change is called digital transformation in digital marketing. Move ahead toward digitization.
- Move ahead toward digitization
- Make a choice to either survive or thrive
Communication – In the Digital Era we have more communication options than ever before, which creates countless challenges.
- Based on one-to-one, one-to-many, and many-to-many
- Connected even more than before
- Higher global reach
Collaboration – Cross Knowledge supports organizations by providing suitable solutions to enhance the collaboration, share best practices and increase responsiveness.
- Operates on Co-operation
- Dependent on Crowed Sourcing and Crowed Funding
- Supports Innovation
Capture – Capture is support from digital diaries and express via videos to helps you can record video and express your self front of new people and places.
- Support from Digital Diaries
- Express via videos
- Experience/observe new people and places